A Worthwhile Read
January 26, 2007
Reviewer: Michael Luftman (via Amazon.com)
Seigel is a guru of branding and communications who deserves to be better known, and Slovinsky provides a well-written, highly readable and useful guide to understanding, appreciating and implementing Seigel's precepts. "On Branding and Clear Communications" should be a primer for everyone who aspires to be a professional in the fields of marketing/communications, advertising or any career where clear, high-impact and successful communication is important. A must read.
