March 25, 2007
Reviewer: T.M. Ramseur (via Amazon.com)
As a newcomer to the subject of "Branding," I was pleasantly surprised by this assiduously researched book, written in a clear, concise, and colorful style by Louis J. Slovinsky. The author makes compelling links between the personal success of his subject, Alan Siegel, and the latter's unparalled expertise in creating corporate identity and integrity. "On Branding And Clear Communications" is a working biography of a creative leader in the the field who has brought into public view some of this country's best known product symbols. Slovinsky's use of provacative prefaces enhances the delivery of information, and facilitates the passage of the book's narrative. I would recommend this book to beginners and experts alike.