Engaging
March 25, 2007
Reviewer: T.M. Ramseur (via Amazon.com)
As a newcomer to the subject of "Branding," I was pleasantly surprised by
this assiduously researched book, written in a clear, concise, and colorful
style by Louis J. Slovinsky. The author makes compelling links between the
personal success of his subject, Alan Siegel, and the latter's unparalled
expertise in creating corporate identity and integrity. "On Branding And
Clear Communications" is a working biography of a creative leader in the the
field who has brought into public view some of this country's best known
product symbols. Slovinsky's use of provacative prefaces enhances the
delivery of information, and facilitates the passage of the book's
narrative. I would recommend this book to beginners and experts alike.
