Alan Siegel: On Branding and Clear Communications
March 9, 2007
Reviewer: Stephanie Sarnof (via Amazon.com)
Finally, a clear and accesible introduction to the subject of branding!!!
Slovinsky's extensive research, career experience and lucid writing style make this an essential read for practioners as well as students of marketing. I was so impressed by the content – and context – of this book that it will be required reading for the grad course I teach in marketing and public relations for libraries.