Each volume in this series gives readers a brief, beautifully designed introduction to a specific contemporary field by featuring the career of one outstanding practitioner: Paul Samuelson: On being an Economist; Nigel Holmes: On Information Design; Zhang Xin: On the Return to China; and now Alan Siegel: On Branding and Clear Communications. Neither a "how to" nor traditional biography, each volume follows the idiosyncratic paths and unique choices made by a groundbreaking personality in his or her chosen field. Focused and concise, the series provides guidance for those seriously exploring career opportunities as well as insight into the lives of innovators for the merely curious.
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