The vast majority of corporations, not-for-profits and government agencies present muddled communications to their employees, customers and other
constituents. Corporations simply haven't developed a distinctive, powerful
language to define what they do and what they stand for, a distinctive
corporate voice...To communicate effectively and build a distinctive
identity, an organization must develop its own voice, a voice that is
instantly recognizable, a voice that conjures up strong images and
associations, a voice that fuses content, language and design to
communicate the organization's distinctive personality, vision and point of
view. With a unified corporate voice, every facet of an organization's
communications can build on its identity, leveraging communications
opportunities across all media with consistent, focused messages...finding
this voice, designing and managing it, is one of the most critical and
complex issues facing corporate management.
– Alan Siegel
