Alan Siegel On Branding and Clear Communications

An indifferent high school student who did just well enough to be accepted to an Ivy League university, Alan Siegel bet on his first love, basketball, to become his ticket to success. Though an avid reader, he didn't write a great deal or have remarkable skills at communication. This would have shocked his future branding clients, who invariably are mesmerized by his articulate presentations. Indeed, had there been a debating society at his high school, he wouldn't have participated. He just wanted to play basketball, up to eight hours a day, shooting baskets night after night at a hoop erected on the family garage. In the mornings, he would blindfold himself and dribble up and down the street. And on some days he would tie his right hand behind his back, using only his left in order to develop ambidexterity